Ezome

Usability testing, Prototyping, IxD, UI

Challenge

Design Problem: Help people learn to sell their homes on their own.

Ezome is a mobile platform for connecting homeowners with educational content and services to sell their home on their own. The goal of this project was to validate the product experience of Ezome’s mobile app before revising the design and creating a high fidelity prototype.

Process

When my teammate and I joined this project, we received  mid-fidelity wireframes from a former designer for Ezome’s mobile app. Since we had limited time (less than a month!), we decided to combine usability testing with informal qualitative interviewing in order to test the design and functionality of the product. I created a quick prototype in Axure for the tests. 

We conducted 8 usability tests that lasted 45 minutes each. In addition to making sure users understood the purpose and navigation of the app, we focused on testing filters, wishlists, and profile creation during onboarding, which we had identified as potential problem areas in the design. 

After the tests, we sorted our findings through an affinity mapping exercise, then sketched possible solutions.

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Outcome

Faster Sign Up
During our resesarch, we found users were frustrated by the length of the seller profile form during onboarding, so we made it optional, removed non-crucial questions, and added a progress bar so users would know what to expect. We also added color and icons to make the process feel fun. The form now takes around a minute to fill out, compared to fifteen minutes during initial testing.

Clear Naming
Users were confused by wording within the app, so we renamed labels and filters to better match mental models. For example, “learn” and “advice” sections became “lessons” and “community.” We also chose to use a single bookmark across all parts of the app rather than including a bookmark, wish list, and shortlist. 

Added Value
Our final finding was that users weren’t sure it would be worth downloading an app just to read articles. So in our redesign, we structured the content into sequential lessons to give users direction and provide positive feedback for progress. 

Prototype
I created a prototype using Proto.io, which was used for a second round of usability testing.

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